Actually, from the news about the sacrifice of these models, we learned about the abnormally high sales of the iPhone 13. Something like this could be guessed due to the delivery time of the ordered iPhone 13 – in most countries of the world they are promised to be delivered in 4-5 weeks. In the Russian Federation, ordered iPhone 13 mini or iPhone 13 will have to wait 3-4 weeks, and iPhone 13 Pro or iPhone 13 Pro Max – 4-5 weeks. It happens in the first weeks of new iPhone sales every year, but this year the waiting times are off the charts.
Despite the fact that this year Apple was going to save customers from a long wait, and, according to information from unofficial sources, the iPhone 13 was ordered and delivered in much larger quantities than usual. Usually, in case of unexpectedly low demand, relatively few of them are imported before the start of sales. This rule was broken in 2018, the iPhone XS and XS Max were brought in in huge quantities – but they didn’t go. If I were Apple, I would issue a press release explaining the long wait times, along the way explaining why the delivery is being delayed. Apple is silent.
iPhone 13 shortage
It would seem that what problems – you just need to order additional batches of the iPhone 13 (including the iPhone 13 mini, they are also taken with a bang). No one will refuse to earn extra money. Even in the holiday quarter, when the factories are inundated with orders, this has never been a problem. But in the yard – autumn 2021. There is a shortage of electronic components in the world, primarily chips. Apple will deal with the rest of the components, there are both stocks and backup options. But with chips it’s different. The chips used in the iPhone are manufactured in the factories of the only company in the world, TSMC. Its capacities, by the end of the year, are loaded at 100%. They have to work around the clock, seven days a week. With stops to check the equipment and its maintenance.
For Apple, TSMC has to “cast” 90 million Apple A15s, or even a little more. When this became known, skeptics were delighted: insane Apple threatened with losses! So many chips for smartphones that no one will buy! It turned out that they ordered too little. A solution has been found, negotiations have already been held with TSMC, and the reconfiguration of TSMC’s facilities has already begun. The last quarter of the year is special, it feeds the year. You need to act quickly. Some of the facilities that produced chips for old and special models of the iPhone and some iPads will be reconfigured. These are Apple A13 and Apple A14. A13 is used in iPhone SE 2, iPhone 11 and iPad 9th generation. A14 is available on iPhone 12, iPhone 12 mini, and iPad Air 4th generation. Only part of the capacity will be reconfigured, but this will most likely cause problems with the supply of old iPhones. If the planned measures are not enough to overcome the crisis, the rest will probably also be adjusted. But it looks like they should be enough.
iPhone 13 sales
Skeptics do not let up, now they write about the disappointment of those who bought the iPhone 13 in their purchase. There are probably some, but I don’t think there are many. In general, reviews of the iPhone generation with an unlucky number in the model designation are positive. On October 28, during Apple’s public report to shareholders, if the number of ordered iPhone 13 was impressive, it can be announced. Although even without this it is clear – the demand is rush. This cannot go on indefinitely.
At a time when new iPhone models were almost cult objects, within a few weeks after the start of sales, they declined to normal levels. The likelihood that they will fall to almost zero, as skeptics suggest, is negligible. Unless they find something terrible in the iPhone 13, something that cannot be eliminated. Also unlikely, but anything is possible. True, the iPhone 13 has already been tried in the most extreme conditions, taken apart to a screw, thrown on a concrete floor – they just didn’t do it. It seems that the next model of the most important product of the company was a success.
iPhone 13 processor
On September 14, Apple deceived us. Introducing the chip used in the iPhone 13, iPhone 13 Pro and iPad mini 6th generation, the company underestimated its data. Not much, but still. In fact, the performance of this chip, the Apple A15 Bionic, is not at all one and a half times higher than that of its main and so far only competitor (Qualcomm’s chip in the Samsung Galaxy S21 Ultra).
It is 62% higher. Modesty, of course, decorates – but not to the same extent. Usually at presentations, on the contrary, they exaggerate the merits of their products. The new Apple chip, on the contrary, turned out to be better than they were told about it. Tests carried out by serious experts, and tests in real conditions, confirmed this. Apple has not forgotten how to develop chips, now it has been proven.