Apple will raise prices for new iPhones, but in Russia they will cost even less


I remember well how at the very end of February people rushed buy Apple equipment at what they then thought were still affordable prices. The people were waiting for a strong collapse of the ruble and did not lose. The rate of the domestic currency collapsed heavily, and many then, including your rebellious servant, praised themselves for this foresight. However, after just a couple of months, the ruble not only returned to pre-crisis levels, but also won back its positions so much that it began to cost even more than in the previous few years. Because of this, and goods that have risen in price, began to become cheaper. But no one could have imagined that thanks to fluctuations in the exchange rate iPhones lose so much value.

Surely you already know that this year two top models iPhone will rise in price regarding their predecessors. The expected increase in their prices will be about 10%. This increase is already quite difficult to call critical, but in Russia it will be noticeably even less. And all thanks to the new exchange rate.

iPhone 14 Pro – price

Official iPhone 14 Pro price and 14 Pro Max in the US will be 1099 and 1199 dollars (and in Europe the euro, which is important for further calculations), respectively. That is, new items will add as much as 100 dollars or euros, depending on the region of sales. Accordingly, the final price list for European markets will look like this:

  • iPhone 14 Pro 128 GB – 1249 euros
  • iPhone 14 Pro 256 GB – 1369 euros
  • iPhone 14 Pro 512 GB – 1599 euros
  • iPhone 14 Pro 1 TB – 1829 euros
  • iPhone 14 Pro Max 128 GB – 1369 euros
  • iPhone 14 Pro Max 256 GB – 1469 euros
  • iPhone 14 Pro Max 512 GB – 1699 euros
  • iPhone 14 Pro Max 1 TB – 1929 euros

How much will the iPhone 14 Pro cost in Russia

Prices for new iPhones, frankly, they do not promise to be low. Especially for the top modifications with the maximum amount of memory, which are very close to the mark of 2000 euros. But, if we convert them into rubles at the current exchange rate, we will get quite adequate figures:

  • iPhone 14 Pro 128 GB – 71,700 rubles
  • iPhone 14 Pro 256 GB – 78,600 rubles
  • iPhone 14 Pro 512 GB – 91,800 rubles
  • iPhone 14 Pro 1 TB – 105,000 rubles
  • iPhone 14 Pro Max 128 GB – 78,600 rubles
  • iPhone 14 Pro Max 256 GB – 84,300 rubles
  • iPhone 14 Pro Max 512 GB — 97,500 rubles
  • iPhone 14 Pro Max for 1 TB – 110,700 rubles

These are the prices – and perhaps even lower – for Russian serovars. And gray imports will not go anywhere, I have little doubt of that. Merchants and peddlers, even with closed borders, will find a way to stock up Apple appliances in Europeand even get a tax refund. It might even get stronger. reduce the price of iPhonesimported from abroad. In any case, this is what we are now seeing in the Russian market.

Gray iPhones – prices

Let’s take as an example iPhone SE 2022 price. Its official price in Europe is 519 euros, which, when directly converted into rubles, equals almost 30 thousand rubles. However, this smartphone costs 26,000 for sero-carriers. Question: how did they manage to achieve such a price? After all, they will not trade at a loss.

The answer is in two parts. Firstly, serovos are not purchased from Apple, but in ordinary retail, where prices are traditionally lower. And, secondly, they receive a refund of value added tax (VAT). Most often it is 10-15%, but if you get confused, you can get a full refund, which is 19-20% depending on the country.

Prices for iPhone 14 Proabove already include tax. That is, after refund Tax Free they should be even lower. And if we subtract from them the same 10% that iPhone SE 2022 in Russia costs less than in the EU, it turns out that the 1 TB iPhone 14 Pro Max will be even cheaper than the simplest iPhone 13 Pro at the start of sales. Not the easiest arithmetic, I agree. But nothing can be more obvious than it, because it is based on objective factors.

Parallel Import I propose not to take it into account, because the prices offered by large retail chains are too inadequate for the current exchange rate. I understand that they incur serious costs for logistics, maintenance and certification, but the end user is of little concern.

Therefore, in my opinion, if the situation does not change dramatically, people will buy less and less equipment from official retailers. Moreover, the concept of “official” today has become more vague than ever before.

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